Google Ads can prove to be a powerful marketing tool if done properly. How Google Ads can help in converting the leads? Viewers clicking on your ads, then turning into leads, and finally into getting the payment from your customers. Sounds perfect right? But what if you have spent your money on Google Ads and it goes to some irrelevant traffic. Now, it does not sound perfect. Many people have made this mistake and ended up with empty pockets because of poorly managed pay per click (PPC) campaigns.
Most of the businesses spend a huge amount of money on Google Ads and get disappointing results, as people listened and thought that driving qualified leads from Google Ads is easy but it is exactly the opposite of what people thought. Even many PPC Service providers can make mistakes as there is no procedure for creating a perfect Google Ads campaign.
Let’s check out some of the common mistakes done in the Google Ads campaign:
Avoiding Important Account Settings
Google Ads will let you keep an eye on the performance of the campaigns in terms of clicks and conversions and along with combining the Google Analytics, you will be able to track your marketing attempts at a deeper level. With this, you will be able to track the activities of the people that land on your website, and you will get a better understanding of whether your campaigns are showing up to the right audience or not.
One of the biggest mistakes a marketer can do is by not checking their marketing return on investment (ROI). It is quite easy to measure the return on investment with Google Ads when you have made your settings to conversion goals on Google Analytics. In other words, conversion goals are an activity of customers that brings value to your business.
Two things to keep in mind while setting up the Google Ads is that, first, if you set up your conversions in a correct manner from starting you can track the performance of your campaigns more efficiently, and second, you must include tracking templates on your campaign, as they provide you valuable information related to your website visitors, such as from where you are getting the most clicks, from where your website traffic comes. You will be able to track your campaign performance efficiently with these two simple points.
Utilization of numerous keywords in one Ad group
Using too many keywords in one single Ad group is another big mistake a marketer can do. Many businesses use many keywords in their Google Ads because they don’t know the exact meaning of keywords and sometimes they end up using irrelevant keywords in their Google Ads, this can cause big trouble to them as this can have a negative impact as well.
Let’s take an example to understand this better. Suppose, you search “lawyer”, this term can land you in some unrelated clicks as there are more keywords related to the lawyer, such as immigration lawyers, divorce lawyers, real estate lawyers and many others. Maybe you want real estate lawyers and landed on immigration, so to avoid these things, keywords should be placed in individual Ad groups.
Perfect Google Ad Agency knows single keyword ad groups (SKAG) are Ad groups that target one single keyword only. This means the people searching for the related services as yours will click on your ad because the term they are searching matches with the keyword you used in your ad.
“More information regarding avoiding major mistakes in Google Ads is provided in the second part of this article. In that article, you will learn about not using the right keyword match types, inapposite landing page, ignoring ad extensions, and not designing the ad mobile-friendly.”
