With SEO the reading search intent is becoming better and also intensifies the experience of the users. To maintain your search results rankings on the search engines, you have to keep up with the latest trends.
If you are from the SEO field, you know that SEO updates are so unpredictable that they can vanish your all search engine rankings in no time. However, this fact cannot be denied that Google’s recurrent updates can impact the websites largely, with this uncertainty it becomes difficult for many enterprises to plan accordingly. Here are some major trends to make your SEO planning inch-perfect.
- Website Page Loading Speed
People, these days, are leading a fast-paced life and for this reason, they are seeking quick answers to their queries. In this fast world if you lose the audience because your website or answers fail to match the expected speed of the people. To stand out in the search engine results, two necessary key points determine your rank, i.e. the time taken by your website to load and the content written on your website. People, generally, like the content that is short but informative and crisp. For this, your goal should be to provide the maximum amount of information in short as well as in the least possible time.
- Meeting the User Search Intent
According to Google’s latest update, BERT Update in SEO, the website that provides the optimizing content to meet the search intent of their users will get priority. From the past few years, Google has restricted the content strictly with high keyword density and backlinks. As no user likes to click on the links of various websites to get the answer they were looking for. Looking at the problems of users, Google has instigated various features to make the search activity easy for the users, such as featured snippets, the ‘People Also Ask’ box – all of these are launched to enhance the experience of the user.
Being the SEO Service provider, you should create the content after keeping the user’s search intent in mind along with this also try to be on all the search engine features.
- Well-Structured Content
Google not only focuses on blog articles but also on providing the information to the questions asked by the users that exist even in the video/audio/image format. Hence, to appear on the search engine results, you have to structure your content up to the expectations of the users. So, your content must include the image files, page placement, landing page quality, and many more, based on how you can make it creative.
To be more approachable to your users with your video and audio content, you can put that content on your website through XML sitemap files and structured data makeup. In the coming years, there will be a complete transformation from creating generic content to achieve rankings from targeted keywords to a funnel-focused content approach.
- Voice Search
Voice Search Software, such as Google Home, Amazon Alexa, and some others are already available in the market and winning the hearts of numerous customers. Do you know how these voice search software work and tell you all the answers within seconds? Well, these voice search software receives all the information from Google’ Direct Answer Box, i.e. Google’s Snippet and read out to the user.
Many SEO experts have started optimizing the content of their website using more of a conversational and Q/A approach. This acknowledges that in the coming period, the Search Engine Optimization Company will spend more time in studying the search intent of their users or their client’s users and brainstorm the type of questions users may ask to their voice search devices.
“Let us take a break here. We will see some more influencing trends in the second part of this article. In that, you will get to know about the trends like a visual-voice hybrid, machine learning and artificial intelligence, backlinks, and the focus should be on the branding and not on following the algorithms.”
