Digital MarketingPaid Media

How to Avoid Major Google Ads Mistakes (Part 1)

Google Ads can prove to be a powerful marketing tool if done properly. How Google Ads can help in converting the leads? Viewers clicking on your ads, then turning into leads, and finally into getting the payment from your customers. Sounds perfect right? But what if you have spent your money on Google Ads and it goes to some irrelevant traffic. Now, it does not sound perfect. Many people have made…
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Paid Media

Must Know Things about Media Buying

Media buying is ensuring that the content of a commercial ad is getting viewed by the intended audience. A media buyer ensures that the ad links directly to the intended audience to make sure that the ad served its purpose well. These ads are usually related to a product and…
Paid Media

A Guide to PPC Conversion Rates

PPC is the most popular model of internet marketing. As per this model, advertisers pay a fee each time one of their ads is clicked. Called as Pay-per-Click model, it is a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Paid Media

Programmatic Ad Buying

The evolution of programmatic advertising has been very progressive in the past few years. From online video ads to TV, there are a number of options to make it feel like an impervious process to understand. Programmatic can be defined as the Display Trading Council in order to use automation in selling or buying of media, this can be applied to aught from display to other media. It can be used to…
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Paid Media

Benefits of Real-Time Bidding

Real-time bidding (RTB) is used to automate something that could be done manually. RTB platform uses the marketing specifications which you can use to input and it helps you to find the right places to display the ads. Not only this, but it also makes use of the financial…
Paid Media

What is Programmatic Advertising?

It is next to impossible to capture the attention of consumers in today’s digital ecosystem because of the number of distractions. There are more than 1.9 billion of websites and millions of applications and digital properties across different channels. They are being viewed and in use on an everyday basis. Therefore, it makes sure that your advertisement not only reaches the audience but is…
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Paid Media

What is Real-Time Bidding?

Real-time bidding is a relatively newer concept in the field of trade inventory which is based on convenience and innovative technological approach. It has become an important part of digital advertising strategies from both the supply and demand side. It can contribute a…
Paid Media

Google's New Gallery Ads-Everything You need To Know

Besides being a Google advertiser do you like the various carousel ads on Facebook and Instagram and want to get the same feature on Google Ads? Well, the wait for this just got over with the new year of 2019. Google has introduced the Gallery Ads this year in the Google…
Paid Media

Tips to Boost the Performance Of PPC Campaigns

Pay per Click (PPC) Advertising is one of the most popular methods of advertising and also the most effective one as it generates immediate and qualified traffic that is on the verge of converting. PPC has the power to display the ads to a highly targeted audience at the exact time when they are actually looking for your product or service. However, a tiny slip-up here or there and the entire…
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